The Webinar Funnel Pack
Regular Licence
$22
All Funnel Template Packs are free with the Pro Subscription Plan.
The goal of the Webinar Funnel is to educate and inform a target audience about a high-ticket or a complex offering.
Build your own Webinar Funnel
About Webinar Funnel Campaigns
A webinar funnel isn't for everyone. You could choose to go with a webinar funnel if one or more of the following apply:
Once you've decided a Webinar Funnel is right for you should decide whether you would like to have
Your funnel assets would need to be set up according to that plan.
Webinar Funnel Assets
The funnel assets for a webinar campaign could include:
In addition you will need a webinar software to deliver the webinar on the day.
You may also choose to advertise your Webinar on facebook or other channels and you will need to build the ad
creatives for that.
About Funnel Template Packs
When you buy a template pack - it's not just a set of templates. We provide the whole
infrastructure to design, customize, publish, launch, run your campaign and accurately measure the results.
The Funnel Template packs are designed to enable marketers to launch webinar campaigns super-fast. But they also
serve another important purpose - that is to provide the marketer with a framework so that they don't miss out on
any critical step.
Each Pack consists of 3 main components:
Each of these components are editable with drag & drop visual editors
Create your own Funnel Map
The funnel blueprint map provided here is a broad framework and the marketer should
customize the process according to their business needs. It would vary on several factors such as the time
duration between the announcement date and the webinar date. Is it a couple of weeks or immediate? If there's time
then you will need to build in regular reminders with teaser videos to keep the audience warm and ensure better
attendance for the webinar on the date.
You should also plan for two different target audience types - cold
audiences and warm audiences. It's best to add in a Use the map builder to make these changes. You can even export
the visual which may be useful if you need to circulate for approvals or you need to get a team aligned with you
on the plan.
Editing the Landing Pages
Customize each landing page with your brand identity and logo, webinar details, social proof and compelling copy
For the registration landing page you will want to include:
For the teaser video pages you will want to use the opportunity to add context and
warm up the cold audience. It's also called a 'pre-frame'. Why is a pre-frame important? It's because a cold
audience will need some prep to be open to your solutions and discussions during the webinar. You can use the
pre-frame pages to build up on the awareness and interest levels for them to be closer to being able to make a
decision after the webinar.
The teaser should be small snippet of a video which will build the intrigue.
Editing the Emails
Setup the email autoresponders based on a date/ time or a schedule based on the
registered participant's timeline.
Similar to your landing pages, each email needs to be consistent in
branding/ identity and styling.
Emails act as great triggers for action. Once someone has opened the email,
you will need convince them to take action.
Do remember to make your subject line copy as intriguing as
possible!
Publishing your Webinar campaign
The best part of this Pack is that it enables you publish the pages on your domain
and send emails using your domain.
Publishing and Launch/ Go-live take a few seconds
Measuring the Performance
This is where the journey begins. You need to measure the performance of your campaign metrics. This will include:
Keep a keen eye on these metrics as you are running the campaign to be able to predict the likely participation and sales from the event.