Did you know that at least 94% of people judge any website on their responsiveness or mobile friendliness? Indeed, if your website isn’t mobile-optimized, you may lose more than 90% of your customers. The reason? You already know people are basically glued to their smartphones. And you know that this includes your customers. We look for local businesses on smartphones, and maybe you know that 85% of smartphone users look up information on their mobile while they’re in a shop contemplating a purchase decision.
There is also a chance you have been to a website on your smartphone only to leave exasperated because the website was not meant to work on your device.
But do you know that while 65% of traffic to the leading brands comes from mobile devices, only 50% of small businesses have mobile-optimized websites?
What is Mobile Optimization?
A responsive or mobile-friendly application is specifically designed to display your website content on multiple mobile devices such as tablets and smartphones. A website is optimized for different mobile devices when it gets easier for mobile phone users to navigate the website and read the required content.
To put it simply, a mobile-optimized app is meant to easily adapt to the screen size and precision of the visitors’ mobile devices. It makes the searching process somehow bearable and faster.
Brands who choose to format their web app interface and content to be compatible with mobile devices will accelerate the browsing process and make the content more comprehensive for easy reading and improve the web app for smaller screens by appending touch elements. In doing so, you will significantly improve your website download rate.
Why do businesses need mobile-friendly websites?
In 2020 mobile optimization has become a digital marketing buzzword, which means that a website can be easily designed to adapt to any device a consumer is using at the moment. And since both search engines and the consumers rely on mobile devices to search for local companies – both favour mobile-optimized websites.
Mobile-Friendly for Humans
Last year, mobile internet usage exceeded desktop.
Not only that but if you imagine yourself from a consumer’s perspective, you see the “why.” If you’re using your phone to search for an eatery near you, and you click a restaurant’s website only to find the website is difficult to navigate, and the menu is tiny and unreadable, most likely, you’ll move on to the next business.
And you’re not the only one. Consumers spend more than 5 hours a day on their smartphones, while 91% of them said they moved to a brand’s competitor if the brand’s site wasn’t optimized for mobile devices.
And we don’t joke around when we say mobile optimization is important:
- 60% of consumers use their phones to make a purchase decision
- 56% of on-the-go consumers have local intent
Mobile isn’t just essential for your consumers, though. Google and other search engines favour mobile-optimized website as well.
Mobile-Friendly for Search Engines
Responsive design is Google’s favourite design style because it doesn’t create two variants of the same website: desktop and mobile. Instead, it can create a web app with the same URL and HTML that wraps, adjusts, and checks to accommodate to a wide range of devices.
We bet you didn’t know that search engines can easily penalize websites if they aren’t optimized for mobile devices. A 2015 Google update uses its new algorithm to reward only mobile-friendly websites. Those that weren’t mobile-optimized a decrease in search rankings while the mobile-optimized ones tended to see an upsurge in rankings.
And in 2016, Google adjusted this algorithm so that all mobile-optimized websites get a much-deserved boost in searching ranks.
Therefore, if your website doesn’t make your customer life easier, search engines reduce your search rankings, making it even more difficult for people to find your business.
Responsive (Mobile) Design is Efficient and Easier to Manage
Having both a desktop and a mobile version of your business’s websites is less effective, productive, and cost-effective than adopting a responsive design.
Having two separate websites for your business means your staff must do the same things twice, starting from routine site maintenance to running digital marketing campaigns. But a responsive design creates a unique& novel like website that serves the mobile and desktop needs of your brands, without the extra resource requirements. Thus, if you choose a website development service, consider opting for a responsive web design.
Mobile-Friendliness is Trending
Apart from a myriad of technical reasons, others are produced after analysing user feedback. Consumers can instantly notice if the website provides or not a great experience. Today, where a handled device can offer so much, people enjoy vising websites through tablets and smartphones.
An amazingly responsive website is a mobile-optimized website. It automatically sets up its display and content according to the consumer’s device screen, which means your site’s display will vary depending on the location, mobile phone, desktop, and mobile device. If your website isn’t quite the most responsive, people will not receive the experience you wanted them to have.
If you in a B2C business, then the UI and UX of your website are imperative. All visitors on your site are potential clients, and most will talk about their experience with your website. When your website isn’t mobile-optimized, then consider creating a separate application.
This might sound challenging, especially considering how you may have to set aside substantial resources for this. However, it pays back in the long run. Take Amazon; their website was too difficult to shift towards a smaller display, so they launched the application, which we all use today.
To find out whether your website is mobile-optimized or not, you can use Google’s app for mobile-friendly test. This app uses crawlers to scan your websites and display an accurate result that will help you optimize your website for better UX.