Working in web marketing means that you have to be an expert in a lot of different areas. You need to be able to write compelling content and know how to get it in front of the people who you want to read it.
Not only that, but you need to know how to use social media and develop websites, and keep yourself safe from Cyberthreats while you are doing it!
Luckily, there are plenty of tools available that help web marketers to do the many different jobs that they have to on a day-to-day basis. Here are just five of the best.
Mailchimp has been around since before digital marketing was the huge industry that it is today, and it is a testament to how much they focus on developing their business that they are still one of the most trusted tools for digital marketers today.
Email marketing is one of the most effective tools for web marketers, because if someone has signed up to your mailing list, it means they are already pretty interested in what you have to say.
Mailchimp is a great tool for managing your email marketing campaigns because it is easy to use, and it is free when you have under 2,000 subscribers (which most people do when they are starting out). It means that you have the opportunity to try out the software and your campaign idea, and only start investing money once you are up and running. It’s a win win.
Hubspot offers all-in-one marketing software that promises to manage your entire marketing funnel in one place. It is primarily a CRM (customer relationship management) system, helping you to keep track of your customers, where they are in your funnel and what action you need to take next.
However, they have cleverly branched out and now offer tools for the following functions:
- Social media
- Lead management
- Automation of communication
Cybersecurity might not be something that is at the forefront of your mind, but it is imperative for small business owners. Hackers can take a lot of information from your browser, including your customer details, which will not help the reputation of a growing business.
Remote browser isolation allows you to run your browser functions in a virtual browser, which means that the code (which is where threats are located) are running away from your computer and your sensitive information. All that is returned to your computer is the harmless pixels which make up texts and images.
There is nothing people hate more than a landing page that is full of bugs! Unbounce is a great tool for web marketers because it allows you to build, test and tweak new landing pages simply and easily, so you can be sure that your website functions as it should and keeps your customers happy.
If you are managing a social media presence (which most digital marketers are), then Hootsuite is a great tool for helping you to keep track of your posts and make sure you are on top of everything.
It allows you to schedule your posts in advance so that you can be sure that they go out at the right time, and it also allows you to manage multiple profiles across multiple platforms.