While it is all well and good to have a beautiful website, if no one is visiting it, unfortunately, it won’t be doing much good. The reasons why people aren’t visiting in the numbers that you like are various, but there are some common themes that run throughout. Hopefully, this article will help you to put your finger on exactly what is going on.
Poor Search Engine Ranking
While it may seem like an obvious reason why no one is visiting a website, it could be simply that it has not been optimized for search engines. A poor search engine ranking can be rectified through numerous strategies. If you have clients who rely on you looking to get up further up the rankings, a white label SEO reseller can help significantly. Remember, SEO is something that changes all the time, so just because something works at the moment, it doesn’t mean that it will always be the case and vice-versa, which is why specialist agencies exist.
You Are Not Using Social Media Properly
Another common reason for no one visiting your site is that you are not driving enough traffic to it from your social media accounts. In the modern world, businesses have been utilizing social media for a number of years now, but its importance cannot be overstated. First, you need to select your social media platforms carefully. Facebook and Twitter are standard, but if you run a more visual company, it makes sense that you use visual platforms such as TikTok and Instagram. Secondly, you need to actively grow your followers. Third, you need to post interesting and engaging content on a regular basis, but you don’t want to post so much that you frustrate people and cause them to switch off.
You Are Not Updating Your Site
Updating your website on a frequent basis is an important area of responsibility. People are not going to want to keep checking a website that stays the same all the time. Not only this, but content should form a crucial part of your SEO strategy. Search engines rank original, fresh, and interesting content highly while downgrading anything that has been copied or plagiarized.
Your Website is Too Slow
Another major issue is if your website is not loading quickly enough. People are increasingly impatient these days, meaning they are not willing to wait for even a period of seconds for a website to load. While you may think that your fancy website looks great, it will not achieve much if no one can be bothered to wait for it to load.
Your Site is Not Mobile Compatible
At the same time as being a high-quality website to look at on a laptop, you also need to draw people in on mobiles too, which is increasingly becoming the most popular way for people to access the internet. If your site is still not mobile compatible, now is the time to do something about it – and quick.