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    Content Marketing is oxygen to an organisation’s digital marketing strategy. The $400 billion industry has become an integral part of online marketing as more and more businesses are spending increasing amounts of money on content creation. Nowadays, companies want to connect with their audience on social media sites and build their brand identity online. Hence, […]

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    “Quality Lead Generation” is often considered Utopia because people struggle in generating leads even with proven methods. Be it a small business or an established company; they need a constant flow of new leads. As it’s getting more difficult by day, marketers are struggling and scraping together various methods to get leads, but in vain. […]

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  • As an online business owner or looking forward to lifting your brand in the online market, you are always trying to attract the best customers. You are looking for new customers with a positive attitude towards your brand and encourage your existing customers to increase their activity with your brand and spread word of mouth. […]

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    Author: Jennifer Walter Bio: Jennifer Walter is a psychology professor, an independent researcher, writer, and contributor. She is the guru to hundreds of students, the author of hundreds of analysis studies, and the voice behind most liked articles on content creation and strategy at privatewriting.com If you have just established a small business and want to […]

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    SEO copywriting is not simply about writing texts with lots of keywords and links. Today it’s about creating an interesting piece of copy that will solve particular problems of your end-users and will still be optimized for Google. Analytics shows that netizens prefer to search for content that can grab attention, provoke further discussion, emotions, […]

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  • When you’re building a new website, one of the most important factors in making it successful is SEO. This is what makes your website rank in natural search results when someone searches for your topic online. Google is the main site they search in, and in order to track how your site is performing, they […]

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  • Business is not just about trade and products. A big part of it is also about networking, and you need to be able to demonstrate that you are able to get along with everyone, be they contacts, customers, or potential clients. Here are some of our top tips to help you create a good business […]

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  • You know that having an engaging, visually impressive website is vital to attract users and keep them from leaving too quickly. However, do you understand what the importance of having good landing pages actually is? Think about why you built a website, is it to attract visitors or make sales? You need to understand what […]

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  • Email marketing is one of the effective strategies for engaging customers and boosting sales. Thus, if you want to take your business to the next level, it is vital to incorporate email marketing tactics into your business plan. But, with so many hours in a day, how can you make the most out of email […]

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    The foundation of every business is the revenue generated through the sale of products and services. And in order to keep sales high, you will need to build an effective sales team. However, this is easier said than done. There are a lot of variables in play when it comes to sales, including the product […]

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