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  • Smart SEO Tips for 2021

    March 1, 2021

    In 2021, the digital marketing space is expected to continue blooming, especially now that businesses are migrating online to reach more users. Competition is steep, and someone who isn’t as established as you are could easily overtake you if they have an excellent SEO strategy. Your website, online store, and social media pages may have […]

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  • Many people who shop online make a one-time purchase from an e-commerce business, and then disappear, never to be heard from again. Success for an eCommerce business can depend on whether not they can turn fleeting shoppers into brand-loyal customers. Still, children as young as 14 have found success setting up their own stores online, […]

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  • If you want your business to enjoy a vast amount of success over the coming decade, you need to start appealing to Generation Z — pronto! This group of young adults are now leaving full-time education and stepping into the world of work, which means that they are starting to earn their own money. Before […]

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  • PPC and conversion rate optimisation (CRO) are known to work very closely together. PPC is perhaps much better understood than CRO- so let’s start by asking: what is conversion rate optimisation? What is Conversion Rate Optimisation? Conversion rate optimisation is the process of optimizing a landing page to improve conversion rates. This task may be handled by a specialised conversion rate optimiser, however, a […]

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    Facebook is one of the best advertising platforms ever because you can easily reach your audience via Facebook and make people take the necessary action. As a marketer or business owner, you strive to increase the engagement rate and boost conversions using Facebook. Both goals are important for online business. Besides, if you have an […]

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    Content Marketing is oxygen to an organisation’s digital marketing strategy. The $400 billion industry has become an integral part of online marketing as more and more businesses are spending increasing amounts of money on content creation. Nowadays, companies want to connect with their audience on social media sites and build their brand identity online. Hence, […]

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    “Quality Lead Generation” is often considered Utopia because people struggle in generating leads even with proven methods. Be it a small business or an established company; they need a constant flow of new leads. As it’s getting more difficult by day, marketers are struggling and scraping together various methods to get leads, but in vain. […]

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  • As an online business owner or looking forward to lifting your brand in the online market, you are always trying to attract the best customers. You are looking for new customers with a positive attitude towards your brand and encourage your existing customers to increase their activity with your brand and spread word of mouth. […]

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    Author: Jennifer Walter Bio: Jennifer Walter is a psychology professor, an independent researcher, writer, and contributor. She is the guru to hundreds of students, the author of hundreds of analysis studies, and the voice behind most liked articles on content creation and strategy at privatewriting.com If you have just established a small business and want to […]

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    SEO copywriting is not simply about writing texts with lots of keywords and links. Today it’s about creating an interesting piece of copy that will solve particular problems of your end-users and will still be optimized for Google. Analytics shows that netizens prefer to search for content that can grab attention, provoke further discussion, emotions, […]

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