ECommerce businesses are using email marketing to strengthen their relationships with customers. This digital marketing tactic enables you to engage with new and existing clients by sending them promotional content directly to their inbox. But, are your email campaigns effective enough to help you turn prospects into customers? If you are unsure how to respond […]
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Marketing a new business online can be daunting. Trying to do everything at once, social media marketing, guest posting, PR submissions, can be a little overwhelming. Moreover, if you are a beginner, there is a good chance that you will unknowingly overlook important best practices if you try to do too much right from the […]
READ MOREEffective communication is essential for a successful and efficient business. However, sometimes communication is not straightforward, particularly for a remote workforce working from home during the coronavirus pandemic. As such, you may find a decrease in your workforce’s efficiency and an increase in misunderstandings and job dissatisfaction. Encouraging effective communication amongst your employees is key […]
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Are you looking to enhance your business’s or brand awareness and run a successful campaign in 2021 to generate maximum sales within a limited period? Well, you are at the right place as we are going to share with you a comprehensive guide for education that shows how you can easily accomplish your task by […]
READ MORERunning your own business, while rewarding, can be very tough. There’s a lot to get done every day that doesn’t seem to involve providing a service to your customers, yet your business doesn’t seem to run without it. This is especially tough when your business consists of just you. To make life easier, there are […]
READ MOREIn 2021, the digital marketing space is expected to continue blooming, especially now that businesses are migrating online to reach more users. Competition is steep, and someone who isn’t as established as you are could easily overtake you if they have an excellent SEO strategy. Your website, online store, and social media pages may have […]
READ MOREMany people who shop online make a one-time purchase from an e-commerce business, and then disappear, never to be heard from again. Success for an eCommerce business can depend on whether not they can turn fleeting shoppers into brand-loyal customers. Still, children as young as 14 have found success setting up their own stores online, […]
READ MOREIf you want your business to enjoy a vast amount of success over the coming decade, you need to start appealing to Generation Z — pronto! This group of young adults are now leaving full-time education and stepping into the world of work, which means that they are starting to earn their own money. Before […]
READ MOREPPC and conversion rate optimisation (CRO) are known to work very closely together. PPC is perhaps much better understood than CRO- so let’s start by asking: what is conversion rate optimisation? What is Conversion Rate Optimisation? Conversion rate optimisation is the process of optimizing a landing page to improve conversion rates. This task may be handled by a specialised conversion rate optimiser, however, a […]
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Facebook is one of the best advertising platforms ever because you can easily reach your audience via Facebook and make people take the necessary action. As a marketer or business owner, you strive to increase the engagement rate and boost conversions using Facebook. Both goals are important for online business. Besides, if you have an […]
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