How to Optimize your Company Website for Organic Google Traffic

May 19, 2021


While creating a web page or blog article, it is crucial to keep in mind the fundamentals of organic search engine optimization. When the website is properly optimized for organic search, Google will rank it high on the results page. This will certainly help to increase website traffic and improve online operations.

What is organic SEO?

Before going into detail of organic search, recall any page with results of Google. At the very top of the page, there are usually several websites promoted with Google ads. All of them have a label or tag, which makes it clear for users that those are paid advertisements.

Following the promoted websites, the organic search results are listed. This selection of websites is determined by a comprehensive Google algorithm. Other search engines also have their own proprietary techniques that establish a ranking position for each website depending on a certain keyword.

Google and organic search

Even though the algorithms for ranking websites are complex, there is a range of factors that matter. When optimizing your website for organic search, keep in mind that the ranking criteria listed below are important for Google:

  • responsive design
  • page load time
  • content quality
  • technical SEO
  • backlinking

Responsive design

In simple terms, responsibe design refers to the mobile friendlieness of the websites. Many people use smartphones as their primary gadgets, so they would browse websites from there. In case the website is not mobile-friendly where, for example, the text is shifted of some elements are absent, users would likely to leave it soon.

Google and other search engines understand whether the website is mobile-friendly or not. As a result, when the website adheres to the responsive design standards, it would be ranked higher on the results page.

Page load time

The world is moving fast, so people change their behavior rapidly as well. They would not prefer to watch the page loading for ages. In case the web page is not open in a few seconds, consider removing some media elements or squeezing them in size.

The page load time is understood by Google and influences the website ranking. In addition to that, the bounce rate of the page will be high when the load speed is low. When Google sees visitors leaving the page just after several seconds without performing any actions, it will not rank it high and consider as relevant.

Content quality

Creating great informative articles is absolutely perfect, but they should be made in a way understandable for search engines. In certain cases, content could be monetized, so SEO optimization of your blog or web page would be of high importance. Also, distribute the keywords organically all over the text as search engines may also apply penalties for keyword stuffing.

Technical SEO

This aspect may be also referred to as the backend of search engine optimization. Performing technical SEO helps to establish better communication with search engine robots. For example, adjusting the robots.txt file would give crawl robots directions on what content to pay attention to or whether to hide the page from the results list at all. Everything can be configured up to one’s needs and purposes.

Another aspect of technical SEO is ensuring the security of the website. This would also add points to the overall ranking as Google will understand that no secure data from the user or server side is breached.


The number of websites linking back to your page makes sense for search engines. One of the popular strategies these days is to buy on linksmanagement quality backlinks to increase the website traffic. This is a long-term investment that will also help to get higher rankings on Google given that quality backlinks enhance the domain authority and reputation of the website.

How to increase website traffic?

Understanding the ranking factors mentioned above would help to rank your website higher on Google organic search result page. Also, those would assist to boost organic Google traffic in a relatively short period of time.

Even when the website appears on the first page of organic search results on Google, it is not the moment to stop and relax. The reputation and quality of the website should be maintained over time to keep driving organic traffic.

Keyword optimization

When creating a web page or blog post, the content is based on the list of keywords. However, this page might not perform in the same way for all the keywords. While the page might be ranked first for a certain keyword, it might not even appear on the first SERP for another. That is why it is crucial to review the distribution of the keywords over the text and look for other relevant ones on the topic.

Competitors’ analysis

Always keep an eye on what your competitors are doing to get the websites ranked higher. Based on the competitors’ analysis the gaps to fill in and points for improvements would be revealed.


There are plenty of paid advertisement techniques that help to promote the website and encourage users to get acquainted with the brand. However, the budget has its limits, so an effort for optimizing the website for organic search is always essential. That way the website would be ranked high by Google or another search engine, which would automatically attract more visitors.

For getting the website on the top of SERP, consider organic SEO approaches and techniques within your strategy. Keeping the content quality at its best, reviewing keywords, following competitors, implementing responsive design on your website would highly contribute to the website ranking and drive organic traffic.

Author bio:

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.

Frank Hamilton


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