The goal of most WordPress sites is to have as many people as possible viewing it. There are a number of different ways you can market your WordPress site, from word of mouth to social media to advertising. One of the most effective ways is by having your WordPress site appear higher in search results for related terms.
Unfortunately, you can’t just create a website and hope that it will appear near the top of the search results. You need to put a little work into it and make some improvements.
Choose a Mobile-Friendly Theme
When you first create your WordPress site, you’ll have to install a WordPress Theme. The theme is essentially a template you can use for the look of your site. You don’t have to worry about finding a web designer or learning to code yourself – most of the work is done for you with the theme.
There are thousands of themes to choose from, and each one will make your site look and act differently. When choosing a theme, you should look for one that is optimized for mobile devices. A large chunk of web-browsing is done through mobile devices, so you want your WordPress site to look great on any device.
Choosing a mobile-friendly theme will help keep visitors on your site longer, which is one thing that search engines like Google look at when determining their rankings.
Use a Good SEO Plugin
One of the best features of WordPress is the ability to use plugins. They allow you to add a ton of new features to your website, all in a matter of minutes. There are plugins that can help you create a Contact form, let you chat with your visitors, automatically post your new blogs to your social media channels, and much more.
If you want to improve your rankings, then you’ll almost certainly want to get a good SEO plugin for your WordPress site. An SEO plugin will make it easy to do things like changing your title tags and improve your link structure. It will even analyze all of your content to make sure it’s ready for the web. No matter what level of experience you have with search engine optimization, these plugins will help you improve the rankings of your website.
Here are some great SEO plugins for WordPress to get you started.
Optimize Your Images
Images play a big role in search rankings for a number of reasons. First, they help determine how quickly your page will load – if you have a lot of large images, they might slow down your pages. Second, they improve the overall appearance. A page without any sort of image is a boring one, and visitors will quickly leave a boring page.
Finally, images give your website another avenue to get noticed. By including your keywords on your images, you have the chance to get discovered in search engine image searches. This is why it is important that you optimize all of the images on your website.
For example, let’s say you used a free logo maker and now have your logo on each page of your website. The problem is that the logo’s file size is too large. This would result in each page of your website slowing down. To fix this, you could use an image optimization plugin for WordPress to reduce the file size.
Produce High-Quality Content
Finally, improving your rankings isn’t just about back-end changes. You also need to focus on the content you are putting out. High-quality content is much more likely to keep people around on your website, get shared on social media, and get linked back from other websites.
For example, imagine your WordPress website is dedicated to learning about bird watching. On your site, you can use a WordPress glossary plugin to create a comprehensive list of terms related to bird watching, along with all the different kinds of birds. This tool is so valuable, that people who find it share it on their social media feeds and other bird watching sites link back to it. This type of activity would give your site a big boost in search results, which would in turn drive even more traffic.
Whenever you create something new for your WordPress site, focus on the value you are providing to your audience. The more value you can provide, the better your rankings will be in the long-run.
Higher Rankings is a Long-Term Goal
There are not many things you can do that will drastically boost your search rankings quickly. There are many factors that go into determining where you rank in search results, and there are thousands of other websites all trying to move up the ranks at the same time as you. This is why improving your rankings needs to be more of a long-term goal.
The best thing you can do now is to create good habits going forward. Make sure everything you create on your site is optimized for your audience, including the quality of the content, the speed of the page, and the images you use. If you can establish these habits now, your rankings will climb over time and eventually rest near the top.
Move to a Faster Server
Another thing that search engines look for is how fast your website loads. Websites that load slowly are less inviting to the user, therefore search engines will penalize them. There are several things you can do to improve your website’s load time, one of which is moving to a faster server.
The server is where all of your website’s files are hosted. However, not all servers are created equal, and in many cases, you’ll be sharing a server with other websites. The best thing you can do is perform a PageSpeed test, and if your website is loading too slowly, look to move to another server.