The software world is running on specialized apps these days. Most of us are using about 20 apps on a weekly basis. As a marketer I know the pain of signing up for one app and not being able to get it to talk to the other apps that I use.
This is where Zapier comes in. Zapier makes it very easy to integrate your apps. An integration between two apps is called a Zap. A Zap is made up of a Trigger and an Action. Whenever the trigger happens in one app, Zapier will automatically perform the action in another app.
Let’s say you make a form in your landing page and you want the form data to go into your email service provider, let’s say Mailchimp. You can now use Zapier to make that happen. Here’s how to do it:
- Create your landing page on Sunny Landing Page Builder.
- Go to Zapier and register/ login
- Click on Make a Zap
Follow the instructions and navigation on the left panel. Start by naming your Zap.
The next step is to create a Trigger. In our case we use Webhooks by Zapier as our trigger
Select the Catch Hook option
You can skip the optional step of using a child key
That’s it – you’ve now got a custom webhook URL for you to send requests to. Copy this URL.
Now switch back to Sunny Landing Pages. Double click on your form to launch the form editor and select the Zapier tab on the right
Enter the webhook URL in the space provided. Now your form is integrated with Zapier. To test it out you can click on the test option as shown in the screen below.
To test your webhook, you have to fill in the form once. Use test / dummy data that you can identify and delete later.
Now, it’s time to integrate Zapier with your Mailchimp account. Or in Zapier terms it’s time to set up the Action.
Let’s go back to your Zapier Screen. Search for Mailchimp and select it.
Click on choose action on the left. Then choose your Mailchimp Action. In this example, I am asking mailchimp to add a subscriber everytime my landing page form is filled in.
Zapier will prompt you to login to your mailchimp account to authenticate and provide your account details.
Specify which email list you would like update with the form data.
In the email field – click on the drop-down option. Here is is giving me a list of fields from the dummy data. I selected the email field of my form to map into the email field of mailchimp. The other fields are optional.
Then you’re ready to continue and Test whether the Action is set up correctly.
Your zap is complete and you have now integrated your form with your mailchimp account. Isn’t that sweet?
Zapier is very powerful. You can push event details into your calendar or send a SMS notification…or choose from hundreds of other apps. There’s so many cool things that Zapier can enable for you. Once you get the hang of it, you’ll be creating Zaps like a Pro!
Here is a list of Zapier’s current applications with links to their specific pages. Enjoy!