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How to Generate Leads on Your Landing Page

January 25, 2019

landing page lead gen

Lead generation is crucial if you want to boost your sales. A great landing page can be a very effective way of generating leads through collecting personal info and establishing contact with prospects. But do you know how to increase traffic to your landing page and boost the conversion rate?

This article gives an answer to this question through 7 effective ideas that will help you stand out from the competition.

1. Awesome Design

Poor design is the fastest way to make visitors leave. A great landing page needs a clear and simple design that inspires confidence.

Here are five tips to create a landing page that will appeal to the masses:

  • Make is symmetrical
  • Reduce the clutter
  • Coordinate the colors
  • Differentiate the paragraphs clearly
  • Make your offer text easy to read and understand

2. Clear Call-to-Action

The CTA is the element that aims to make your users take certain action. It comes in several different forms, including:

  • A registration form
  • Newsletter subscription
  • Reserving or buying a product/service
  • Free trial

When creating calls-to-action, you need to keep in mind your users. What do you want your users to do next? How can you make it easier for users to take the desired action? Creating an effective CTA is not easy at all because you need to consider many options related to its design, location, and copy.

Here are a few tips to help you nail your CTA:

  • Make your CTA a clickable button, rectangular in shape.
  • Make it stand out from the rest of the elements on the landing page by using a contrasting color.
  • Place the call-to-action where people expect it and where they can see it. It should be large enough to be noticed, but still not too large to annoy your visitors.
  • The CTA’s copy should be short and simple. Use action words, first person words, and words that create urgency.

3. Forms That Convert

Having a good form can make your visitors leave their personal info without thinking. When it comes to forms that convert, the instructions to create one are similar to those referring to CTAs:

  • Make it stand out from the other elements on the landing page
  • Use contrasting colors
  • Make your proposition clear

But here are a few extra tips that can help you create a more efficient form:

  • Don’t ask users to write. Instead, use checkboxes, buttons, or quizzes.
  • Only ask for the information you absolutely need (first & last name, email, phone) to keep the process short.
  • Highlight what your users will get (newsletter, e-book, free trial) by signing in or leaving their personal info.
  • Make sure your form is optimized for mobile or consider creating a mobile app (an online app builder can help you do it on your own). People today spend most of their spare time on their smartphones so not being mobile-friendly can cost you a lot of leads.

4. Great Value Proposition

The value proposition is the element which determines whether visitors will want to find out more about your service/product or leave the page. If done right, your lead generation will skyrocket.

In short, your value proposition should:

  • Deliver specific benefits
  • Explain how your product/service will solve the customers’ problems
  • Tell the customers why they should choose you over the competition

Make your value proposition the first thing people see when they visit your landing page.

5. Add Customer Testimonials

Adding testimonials from customers on your landing page is a great way to build trust. And building trust is the best way to get visitors to take the necessary action and convert into leads. Research has shown that more than 90% of consumers read online reviews and 88% of them trust reviews as much as recommendations from people they know.

Customer testimonials build trustworthiness, credibility, and reliability. When used right on your landing page, they can increase your lead generation rate significantly.

Here are several tips that will help you make the most of your customer testimonials:

  • Get the testimonials from real customers.
  • Add the person’s name and photo (or even a video) to make the testimonial more credible and powerful.
  • Make sure your testimonials are linked to social media profiles that can be easily verified.
  • Place the testimonials prominently on the landing page, taking care not to take the focus off the CTA button.

6. Create a Sense of Urgency

Creating a deadline (whether real or fictitious) will make your offer more tempting and urge visitors to make a decision faster.

Here are several easy ways to achieve this:

  • Offer short-term deals by putting an end time/date. For instance: “Only 3 hours left to register!”
  • Use a countdown timer.
  • Imply urgency by using certain buzzwords in your copy, such as: now, today, soon, fast, hurry, close, final, ending, instant.
  • Create a sense of scarcity to appeal to consumers’ FOMO (fear of missing out). For instance, highlight how popular your product is or indicate when your stock is running low.
  • Promise quick results.
  • Create urgency visually, by using the right color, images, and layout. For instance, red is a color that immediately attracts attention and creates a sense of urgency.

7. A/B Tests

Performing an A/B test will allow you to measure the performance of your landing page by comparing two different versions. You can test different elements on your landing page: the form, the CTA, the colors you use, the wording of your offer, the questions you ask, or even how you ask them.

Use testing tools such as Unbounce or Maxymiser to create two variations of your landing page, then direct part of the traffic to page A and another part to page B. The results will tell you which variation performed better and whether you need to make any changes.

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Image credit: airbnb.com

In Conclusion

Hopefully, these tips will help you generate more leads. Let’s go through all the stuff that makes a great landing page once again:

  • clear and simple design that inspires confidence
  • a great CTA to persuade visitors to take the desired action
  • a form that makes your visitors leave their personal info without thinking
  • a value proposition that sets you apart from the competition
  • customer testimonials to build trust
  • creating a sense of urgency to encourage people to make the decision faster

If you want to skip all these steps and make things easier on yourself, consider buying an established website with a landing page that already has these elements.

 

About the author

Marcus Svensson is responsible for the Growth of Albacross, a B2B lead generation platform, with previous experience as a founder and background in Mathematics from Stanford. Albacross is one of the top lead generation tools in Europe today and growing with hundreds of new companies every day. For best lead generation visit albacross.com

 


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