Difference between Woocommerce and Magento

April 9, 2021


The battle for the best e-commerce platform always stays in the web development world. Deciding which e-commerce platform to select is a big challenge. As an entrepreneur and startup founder, it is always hard to pick a reliable website development platform when there are so many eCommerce software available on the World Wide Web.  

E-commerce platforms provide flexible tools to build an online store. Business owners always prefer software that has content management capabilities, easy checkout, Search Engine Optimization, unique plugins, professional themes, promotion tools, easy store management, and numerous payment gateways, etc. E-commerce websites with fast load time, large capacity, and rapid operation make a satisfied usage experience for site owners and customers as well.

WooCommerce and Magento are the most popular open-source e-commerce software. WooCommerce was launched in 2011 and Magento was released in 2008. WooCommerce is the most widely used software. In 2020, WooCommerce is most popular in e-commerce CMS with a 27% market share, Shopify has a 19% market share, and Magento has 8% market share in the top 1 million websites.

Globally 3,876,748 websites use WooCommerce services and 250,000 merchants use Magento functionalities. Both WooCommerce and Magento provide multiple features to grow your business. This article would help you in making the right decision. Let’s look at what is the difference you must understand between WooCommerce and Magento before choosing an e-commerce platform

Price: WooCommerce vs Magento

The main goal of online business planners is to have a cost-friendly site that easily fits the budget. Both platforms are free to use but the overall usage cost of a WooCommerce store  is cheaper than the Magento. A user can quickly launch a website by following some easy steps.

Setup Process: WooCommerce vs Magento

Most product or service owners are not programmers or have enough knowledge of web development. They want to select software that is easy to handle and maintain.  

Features: WooCommerce vs Magento

The selection of e-commerce mainly depends on its main features like plugins, themes, templates, extensions, management, and customization, etc. WooCommerce and Magento serve their customers by offering much flexible functionality:

Customization: WooCommerce vs Magento

Store owners love to customize online shop design by their own needs & wants. Efficient customization generates more sales, power the online business, and stand out from the competition. WooCommerce and Magento offer different customization option but WoCommerce is more popular due to its flexible modulation.  

Security: WooCommerce vs Magento

A secure website increases the user’s trust level and stipulates that the business is legitimate. For effective working security are highly significant. Security of any system matters a lot as it provides its user safety from unauthorized access and illegal act. Good security management keeps the store & customer data safe.

Limitation: WooCommerce vs Magento

As every software has its strong points it also includes some limitations. Understanding e-commerce platform limitations are as important as understanding its efficient services.  

Final Verdict

WooCommerce and Magento both have their unique functionalities, strengths, and weaknesses. If you want to launch an affordable, easy-to-scale platform then WooCommerce is the perfect choice, and to build an enterprise-level business by hiring a development team then Magento is more suitable. Overall, WooCommerce is the best and favorite choice of most website owners due to its countless extraordinary functionality.

Plugins called Woocommerce custom fields help to add various additional fields in the product detail page, another plugin by the name Woocommerce dynamic pricing helps in adding bulk discounts, yet another plugin named Woocommerce checkout field editor helps in editing the checkout fields.

About the author
Rithesh Raghavan is the Director at Acodez, a Digital Agency in India, and the co-founder of Acowebsan online store for eCommerce plugins. Having a rich experience of 15+ years in Digital Marketing, Rithesh loves to write up his thoughts on the latest trends and developments in the world of IT and software development.


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