So, let’s keep it simple: most pages on your website should have the potential to make conversions through, for instance, email signups or effective CTA buttons. Landing pages, on the other hand, are a different ball game altogether.
First thing’s first, your homepage needs to elicit a reaction. That’s what it’s primarily there for: to ensure your visitor is affected and prompted to take action.
Simply put, landing pages are created for the sole purpose of boosting your conversion rate. A successful landing page forms the crux of online marketing. Regardless of how captivating your copy is or how brilliant your offering is, without the presence of a stellar landing page you won’t be making an impact.
Given how vital a landing page, here are eleven winning tips on how to create a kickass landing page:
Keep Your Forms Short
When someone visits your website, as a marketer you aim to collect as much information from them as possible. However, where landing pages are concerned, the less you hassle your visitor, the more they’ll be interested in you.
What do I mean by that? Suppose you want visitors to sign up for a newsletter. Many businesses make the mistake of making this process long and tedious while all you truly need is their name and email address. Hence, you should create a form that requires the least amount of time.
Remember, the longer the time they have to invest in filling your form, the less interested your visitors will be. Once they sign up, you can always ask them to fill out more info when you thank them.
Pay Attention to Typography
When I talk about typography, I’m referring to different aspects, such as font type, its size, and kerning, which is the space between letters or characters.
Your content should be presented in a way that’s easy for visitors to read and comprehend. When your typography is on point, visitors spend more time reading it than trying to understand what it is.
Don’t Forget Color Psychology
Whoever thinks color has no impact on interpretation doesn’t know what they’re talking about. It’s been proven time and time again certain colors elicit positive or negative emotions.
You have a limited amount of time to make an impression on your visitor, and the color combinations on your landing could easily make or break that first impression.
Create Compelling Copy
I can’t stress how important it is for your website’s visitors to understand what you’re trying to say. You need to convey the value of your offerings in language that’s clear and direct.
The value addition should be stated in a simplistic manner where even someone who has accidentally stumbled upon your website with no interest in the subject would want to know more about the benefits you’re offering.
Your copy should be compelling and accompanied by an equally captivating headline. To know what works and what doesn’t, you should go over a few attention-grabbing headline examples to understand how others are doing it.
Play around with your headline to figure out what works best on your landing page. Experimenting with different combinations will allow you to find something that generates the most interest.
Align with Your Branding
Regardless of whether your landing page shows up within your site’s navigation, its branding should still be in line your website’s overall branding and look. That doesn’t mean they need to match hundred percent, but the correlation needs to be there.
Images always add a great dimension to anything, and landing pages aren’t an exception.
You can consider using free images since they’re easy to use, but, if you have the time and resources, you should definitely consider using a few original clicks. You can even go the extra mile and consider putting your team’s, or even your own, face at the forefront.
Doing this humanizes your business and showcases the people behind it. Photos that are genuine are bound to have a greater impact than the ones gotten off the internet just because it’s easier for visitors to relate to “people like them” rather than a model.
Ensure Your Page Is Mobile Friendly
Is there any article complete today without the mention of mobile marketing? It’s crucial for your website today to have a mobile-friendly version since 89% of people are likely to recommend a brand if they have a positive brand experience on mobile. 80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.
Keeping this in mind, it’s crucial for you to have a mobile-friendly website. Not only should look good and be easy to browse, but it should also be fast.
Optimize for SEO
SEO is crucial to getting your website’s visitors. You can increase the likelihood of your site getting discovered by optimizing it for search engine optimization.
You can increase your chances of ending up on a search engine results page (SERP) by conducting keyword research and using those trending keywords in the page’s headline and throughout the copy.
Share Customer Testimonials
Nothing convinces your customer to purchase your good or service than a recommendation from someone else. Establish confidence in your brand by sharing testimonials from previous and existing customers.
Customers act as proof that someone else trusted your brand and had a positive experience. Many people today rely on someone else’s opinion in the decision-making process since it erases initial fears.
Testimonials and reviews are great ways to increase conversions through your landing page since customers will have more faith in your brand when they know you’ve solved someone else’s problems.
Display Trust Symbols
You can take the credibility of your website, and business, up a notch by displaying trust symbols, such as certifications, awards, accolades, or any other kind of credentials. For instance, if you’ve worked with any brands, add their logos to your page to build credibility.
Use Google Analytics
Google Analytics is perhaps the best tool out there that allows your analyse and track your WordPress site. Through the tool, you can easily create different kinds of goals for your landing pages, including Thank You page arrivals, video clicks, and form fills.
Given the benefits it offers, you should definitely add Google Analytics to your WordPress site since it’ll help you track your progress and highlight any mistakes you might have made. including the design or copy.
Landing pages are an excellent way of creating a lasting impression. They have the potential to make or break your visitors’ interest so ensure you’re giving it the time and effort it deserves. Not only does it build trust, but it serves other purposes such as demonstrate the value of your brand. By applying these tips, you’ll be able to create a landing page that visitors are bound to love.
Have you tried any of these tips before? Or do you have any suggestions of your own? Let us know in the comments below!
Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries.