Creating your own website is a difficult task. There are many steps that go into building a creative website page. It’s important to know what exactly it’s for, the general look and feel of it, and whether you’d like to build it from scratch or get an agency. Below are some tips on how to build the website that you need.
Specify what your website is for
It’s important to know what exactly your website is for. Of course, you already have a general idea, but really dig deep. When creating a website, you should ask yourself these questions:
- Are you merely promoting/creating awareness for the brand?
- Are you creating an online delivery service?
- Is it for communication purposes?
Answering these types of questions will get you into the creative workspace to build your website. It will ultimately rearrange the design as it will revolve around defining the brand or campaign. If you are creating an online delivery service, then most probably the website will have to revolve around how to order, the prices of items, and a contact page. The third may change the type of the website in the sense that it might make a contact page as the main element of the website.
Identify your target audience
Identifying your target audience will create a trickle-down effect that will inherently aid you with the following tips. If your target audience are females aged 14-25, then the website must have a touch of femininity. If it’s for both males and females, then it’ll depend on what you’re promoting to create the general look and feel in order to appeal to your target audience.
List out what you’d like there to be on your website
Let’s say you are creating a website for a fashion brand. What do you want to be on there? Firstly, an ‘about’ page is really essential so people can understand what your brand focuses on. You can include a chat page, where people can voice their comments or concerns. It really helps the customer to be able to understand and relate with your brand if you specify a list of things that you think are essential to be there. If this is a website that sells something that must be assembled, then there could be a “how-to” page on assembling and disassembling the item.
Know the general color theme
When you know why you’re creating the website, what it’s about, and who its for, knowing the overall color scheme should be easy. There are general colors that go with subjects, and it’s important to understand the psychology of it all. Red and yellow usually fall under food industries, green falls under well-being, and blue falls under services such as healthcare.
Use simple and conversational language
It’s important not to overcomplicate the language. Unless your website is specifically targeted to a niche group that understands the jargon you want to use, it’s best to use simple language so that people can feel at ease and not have to have a dictionary open to understand the message you are trying to get across.
Straightforward is best
Similar to the language, the website itself has to also be simple and straightforward. Although you might think that will make it bland, think of the phrase, “less is more”. When you keep your website simple, people will swiftly go through the website and lose track of time. On the other hand, if its complicated, people will have a hard time reaching what they want and maybe opt for a different website or brand altogether.
Create and recreate (Have a plan B)
Creating something on paper may seem great, but you have to actually create it to grasp the feel of it. You could plan something for months on paper, but as soon as it’s applied you may not really like it. If that does happen, it is also important not to get your hopes down and always have a plan B or even C.
Have a peer check out the layout and design
Sometimes looking at something for too long changes the way you perceive it, generally in a negative direction. Have a peer look over your final design so that you can have a different perspective. It may not be such a bad idea to have a couple of people that are friends or family that may fall under the target audience to check it out as well.
Contact an agency
Website design can be very tricky. Lack of research, for example, won’t lead to great website creation. You can, however, contact an agency that specializes in such tasks. Website design agencies can be the best go-to, as they will most probably have all the above tips locked down. It could be hard to find an agency, but there are websites that will aid you in locking down the top three firms or agencies that will fit your needs. When you do find an agency, define what you’re looking for, some elements you think are important, and always tell them any ideas you have in mind. Unless you are lacking ideas, or want something completely new and exciting, not reciting your vision might make you ask the agency to redo the website a hundred times over.
This is your website. It is the face of your brand or campaign. Be as detailed and as articulate about every single aspect as you possibly can to get the best result. Even if an agency is creating your website, if there’s something you’re not comfortable with, then try to communicate with the agency to get a final design that you can fully commit to.
If followed, these tips can guide you to create a website that will be helpful in promoting your brand and reach your target audience. Web sites should be helpful, and essential in a way to the brand or campaign, even though it could be merely a feature or supplement. Before it’s finalized, try out the website for yourself, and have someone who’s never seen it also try it out. If both of you found the overall experience easy and simple to find what you need, then your work/or the agency’s is done!