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    A/B testing is one of the most critical exercises you can perform on your website. Take a look at the most successful websites around the world. They perform thousands of A/B tests on them in order to achieve conversion rates. In fact, every single element of the site and page needs to be optimized to […]

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  • eCommerce experts make a living by carefully analyzing all the different ways that a store can be changed in order to increase the conversion rate. There’s good reason for this – any increase in conversion rate directly translates into increased sales and increased profits. Here are seven crucial elements you can insert into your eCommerce […]

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    Did you know that at least 94% of people judge any website on their responsiveness or mobile friendliness? Indeed, if your website isn’t mobile-optimized, you may lose more than 90% of your customers. The reason? You already know people are basically glued to their smartphones. And you know that this includes your customers. We look […]

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    A digital marketing business is quite rewarding especially now that the world is shifting towards digitalization in all aspects of life. If you want to start a successful business – whether it’s an educational agency serving “write my paper” requests or an advertising company, you need to ask yourself “why would anyone choose my business […]

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  • WordPress is a great platform for managing your website. However, sometimes you may need to know how to run WordPress locally on your computer. Why? Installing and running WordPress locally on your computer will give you a testing environment for your landing pages that doesn’t affect your live website. There are three main ways to […]

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    In 2020, many small businesses still overlook the development of a marketing strategy, considering it as a prerogative of bigger companies. But in reality, any type of business will benefit from a well-crafted marketing strategy. Having a plan lets you see the result of your marketing campaign, increase the return of investment, and eventually make […]

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    Once visitors land on your site, it only takes them a few seconds to decide whether you are worth their money and time or they’re going to leave and go to your competition. In the eCommerce world, the average conversion rate is about 2%, so your product pages need to be properly optimized to convert […]

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  • As soon as you launch your website, you’re presenting your business to the world. The same way a brick and mortar retailer open their physical store, you open your virtual storefront. While most people who walk into your store or visit your website will have genuine intentions, such as browsing your store or becoming a […]

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  • While it is all well and good to have a beautiful website, if no one is visiting it, unfortunately, it won’t be doing much good. The reasons why people aren’t visiting in the numbers that you like are various, but there are some common themes that run throughout. Hopefully, this article will help you to […]

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  • This year will go down as a tumultuous year for business – and a defining year for online firms. With more and more shoppers and businesses forced online to conduct their commercial lives due to the pandemic, this has been a year in which your website’s design, and the digital marketing that you use to […]

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