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    So, let’s keep it simple: most pages on your website should have the potential to make conversions through, for instance, email signups or effective CTA buttons. Landing pages, on the other hand, are a different ball game altogether. First thing’s first, your homepage needs to elicit a reaction. That’s what it’s primarily there for: to […]

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      As we all know, the tech industry is a fickle realm. It changes direction almost as if it had a whim of its own. One may think that such a field might be difficult to conquer. The hard truth is that it is. However, the dynamic that rules over the tech industry is exactly […]

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    Guest Post At the epitome of any e-commerce and export strategy, there exists an idea of digital marketing. This acts as one of the best tools to attract customers from the overseas. International digital marketing helps in the process of brand growing. It is characterized by passion, creativity and consistency, thus allowing the propulsion of […]

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    Whether you are an owner of an e-commerce store, small business owner or an independent blogger, chances are that your landing page is often on your mind. In terms of attracting traffic and conversion rates, landing pages play a pivotal role. According to studies, however, only 52% of companies actively use their landing pages to […]

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    Guest Post In b-schools, students are taught that developing a startup is not that easy at all: there are many tasks to perform before a company can grow out of the startup stage. However, except for much patience and effort, it will require a lot of money as well. To succeed, you should make sure that […]

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    Guest Post: There is not a soul in our immediate environment today who has never been online at least once in the past two weeks. Life now is just so intertwined with the Internet. In fact, a majority of the people that we meet have a Facebook account, a Twitter handle, or an Instagram page. […]

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    Guest Post Marketing is all about key performance indicators and for paid search results, the most important KPI is conversion rate. A landing page is a great idea to ramp up a specific campaign, for example to fill a webinar attendance or for general e-commerce sales. Its ultimate goal is either to build a contact […]

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    How to Effortlessly Craft the Perfect Long-Form Content for Your Landing Pages Long-form landing pages are rapidly increasing in popularity all over the internet and in all industries. While short-form content can be effective, sometimes it’s not enough to accurately and convincingly market a product; and so long-form provides the answer. This gives you more […]

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    Landing pages are probably the most simple and obvious thing on your website, yet sometimes they’re really hard to get. And it rattles when you see those visitors going away without performing a productive action. While the average landing page conversion rate is somewhere around 2.35%, yet the top 25% companies are converting at 5.31% […]

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    Social media marketing is the best way of marketing a product or company in today’s world. There are many advantages through the social media marketing. The promotion is on a broader scale, and the feedback is also quite quick. The millennial generation is the generation with a robust purchasing prowess. They are stable individuals that […]

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